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Can Al Jazeera English Leverage its 'Egypt Moment' into an American Audience?

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1 For ease of reading purposes, Al Jazeera English is referred to as “AJE” and Al Jazeera’s flagship Arabic channel is shortened to “AJ.”

 

2 Some of AJE’s programs, including its hour-long news bulletin, are carried on various public and local access channels, as well as by Pacifica radio, in a patchwork of places around the country.

 

3 http://www.aim.org/al-jazeera-english/

 

4 Trends suggest, however, that cable subscriptions are slowly declining annually, while the number of those viewing online increases.

5 The term “prejudice” is used literally in this analysis to mean to the use of pre-conceived associations, judgments or presumptions that impact one’s evaluation of some given thing. The more popular connotation refers to unfairly negative views of other people or social groups (Dovidio, 2001: 829), but we use the term here in relation to a brand and news network.

6 This study is part of a larger experiment that included a clip condition administered before the clip condition presented here. All results presented were not influenced by the first clip condition and so we focus here on the procedures relevant to the present paper.

 

7 “Taliban 'rejects' Afghan peace offer,” uploaded to YouTube on June 6, 2010, was filed by James Bays, an AJE correspondent who reported from both Kabul and Baghdad. The video is posted at: http://www.youtube.com/watch?v=cZnBrniJGDg

 

8 Analysis of Variance (ANOVA) is a statistical method for testing whether the means of two or more groups are equal – whether the groups are on average different.

9 There is a marginal effect of a condition not discussed in the present paper.

 

10 Political ideology and Arab American prejudice also correlate (r = .38, < .001), such that conservatism and prejudice increase in tandem.

 

11 It should be noted that some conservative websites lauded AJE. For example, the Drudge Report site (http://www.drudgereport.com/) kept a link to AJE at the top during the Egypt protest coverage in early 2011.