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Alaa Fawzy Abdellatef

Alaa Fawzy Abdellatef

Assistant Professor, Public Relations and Advertising Department, Faculty of Mass Communication, Cairo University, Egypt

https://orcid.org/0009-0000-3540-3975

Artificial Intelligence Divide Between Digital Immigrants and Natives in Egypt (Arabic)

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Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AFA24DDI Abstract The study explores the artificial intelligence (AI) divide in Egypt while considering the moderating influence of age/generation. The research compares digital natives born in the digital age vis-à-vis digital immigrants who grew up in less technologically adapted environments. The study uses the UTAUT2 model …

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