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Azza Abdel-Azim Mohamed Ahmed

Professor and Coordinator of Media in Arabic at Zayed University, United Arab Emirates. Professor at the College of Mass Communication, Cairo University, Egypt.

Impact of US Drama Binge-Watching in the Emirates: Third-Person Effect and Cultural Self-Conceptual

Abstract The study investigates respondents’ perception of the negative effects of US drama binge-watching on their cultural values as compared with its perceived effects on the cultural values of others. The study helps in understanding the extent to which Arab residents in the United Arab Emirates (UAE) perceive media’s imperialist …

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