On the summer of 2003, Orbit Satellite Television and Radio Network announced the launch of its Direct-To-Home broadcast services and a full range of viewing and entertainment applications in the Egyptian market. TBS correspondent Hala Abdulrahman reviewed Orbit's offerings and interviewed Felix Serhan, Orbit's vice president and managing director. …
Read More »On-demand and Interactive – TV’s Fifth Generation
The Arab World is at the dawn of a new entertainment era. Communication technology revolution and the expansion of new media in the region have led the way to the effective delivery of on-demand entertainment and introduced a unique opportunity for passive Middle Eastern viewers to become active users and …
Read More »Uses and Gratifications of Satellite TV in Egypt
Extract from a thesis submitted to the Journalism and Mass Communication Department, The American University in Cairo, June 1998 Introduction When Marshall McLuhan spoke of the global village, he clearly had the web of electronic networks that encircle the world in mind. Certainly, instant communication on a world- wide basis …
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