Home / Mohamed Fouad Mohamed El Dahrawy and Hanaa Hamdy Ahmed Baioumy

Mohamed Fouad Mohamed El Dahrawy and Hanaa Hamdy Ahmed Baioumy

Mohamed Fouad Mohamed El Dahrawy

Associate Professor, Public Relations and Advertising Department, Faculty of Mass Communication, Al- Azhar University, Egypt.

https://orcid.org/0000-0003-3066-3684

 

 

Hanaa Hamdy Ahmed Baioumy

Assistant Professor, Public Relations and Advertising Department, Faculty of Mass Communication, Cairo University, Egypt.

The Effect of Using Artificial Intelligence Technologies in Electronic Stores on Brand Equity (Arabic)

Peer Reviewed Scholarship, Technology, القسم العربى, بحاث علمية محكَّمة, عربي

Photo courtesy of pexels.

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24UAIT Abstract The study examines the impact of Artificial Intelligence (AI) techniques (e.g., chatbots, targeting ads, data analysis, marketing automation, etc.) on an online store’s brand equity, which includes components of brand awareness, brand image, brand association, perceived quality of the brand, and brand loyalty. The …

Read More »

FOLLOW US

© Copyright 2025, All Rights Reserved