As part of an ongoing body of literature on audiovisual translation in the Arab World, Muhammad Y Gamal examines barriers to localization in an increasingly digital world. Gamal posits that closing the regional gap and developing local expertise requires a multi-pronged approach, targeting both pedagogy and practice.

Muhammad Gamal argues for more academic and professional attention to the audiovisual translation industry, which is proliferating everywhere from mobile phone screens to stadium megatrons.