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Samah Nassar

Samah Nassar

Associate Professor and Head of the Film and Media Studies Program (Acting)

Faculty of Communication and Mass Media (FCMM) at the British University in Egypt

Email: Samah.Nassar@bue.edu.eg

https://orcid.org/0000-0002-3063-8123

AI and Algorithms Tackling the Media and Creative Industries: Addressing Societal Consumer Behavior Directions and Challenges in the Next Digital Frontier

Photo courtesy of pexels.

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SN24AIAT Abstract In the past decade, artificial intelligence (AI) has rapidly developed and proliferated. This growth is revolutionizing business and commerce, as well as how individuals interact. The industry of media, which encompasses broadcasting, advertising, entertainment, and journalism, has been impacted by this novel and revolutionary …

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