Home / Shaymaa Salem and Dina Elkhattat

Shaymaa Salem and Dina Elkhattat

Shaymaa Al-Said Salem

Professor, College of Mass Communication, Ajman University and Mass Communication Department, Faculty of Arts, Helwan University, Egypt.

https://orcid.org/0000-0002-0056-4733

 

 

Dina Elkhattat

Assistant Professor, College of Mass Communication, Ajman University, United Arab Emarites and College of Mass Communication, Ain Shams University, Egypt.

https://orcid.org/0000-0002-8211-9149

Consumers’ Motivations for Using E-Retail Applications Supported by AI Technologies and Their Impact on Their Purchasing Intentions: A Survey Study on a Sample of Consumers in the UAE (Arabic)

Photo courtesy of futureforward23

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …

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