Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …
Read More »The Role of Smartphone Applications in Risk and Natural Disaster Communication Management (Arabic)
Scroll down for the Arabic abstract. Abstract Natural disasters are one of the most dangerous challenges facing societies because of the heavy human, economic, and social losses they cause, besides the damages in infrastructure and holdings. While it is difficult to prevent some risks or disasters, the efficiency and effectiveness …
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