Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24RVSP Abstract The integration of artificial intelligence (AI) into media has rendered it crucial to comprehend public acceptance of this technology. The four comprehensive models developed and tested in this research employ structural equation modelling, which offers a thorough analysis of the factors influencing public acceptance …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AFA24DDI Abstract The study explores the artificial intelligence (AI) divide in Egypt while considering the moderating influence of age/generation. The research compares digital natives born in the digital age vis-à-vis digital immigrants who grew up in less technologically adapted environments. The study uses the UTAUT2 model …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/EOA24UCA Abstract This study examines the impact that promotional chatbot advertisements have on the behavioral response of users.  The study relied on a survey approach, which was achieved via a questionnaire that was distributed to a deliberate sample of four hundred individuals who interacted electronically with …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24UAIT Abstract The study examines the impact of Artificial Intelligence (AI) techniques (e.g., chatbots, targeting ads, data analysis, marketing automation, etc.) on an online store’s brand equity, which includes components of brand awareness, brand image, brand association, perceived quality of the brand, and brand loyalty. The …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/TI24AIS5 Abstract The phenomenon of alienation, which is widely examined in both specialized and general studies, has seen a decline in its conceptual clarity and usage in recent times. Meanwhile, a new paradigm known as Society 5.0 has emerged, which coincides with the technological surge in …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SN24AIAT Abstract In the past decade, artificial intelligence (AI) has rapidly developed and proliferated. This growth is revolutionizing business and commerce, as well as how individuals interact. The industry of media, which encompasses broadcasting, advertising, entertainment, and journalism, has been impacted by this novel and revolutionary …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/ACMB24ME Introduction The implementation of artificial intelligence (AI) into our daily lives is rapidly spreading. AI systems are now capable of handling multiple tasks, making decisions, as well as managing work that was previously the domain of skilled experts. The rapid propagation of AI has led …

Connock, A. (2022). Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age. Routledge. ISBN 9781032100944, 344 Pages 16 B/W Illustrations, Published November 18, 2022, by Routledge. The recently published book authored by Alex Connock scrutinizes contemporary media business models in the context of Artificial Intelligence (AI) and …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/MN23BEVB Abstract The advent and proliferation of digital technology, particularly social media, has provided a potential voice to voiceless people. This capacity enables public shaming of sexual perpetrators as evinced via public accusations leveled against celebrities regarding sexual harassment, which resulted in some celebrities losing work …