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Egypt

Factors Influencing Public Attitudes toward Paid Online Newspaper Subscriptions- A Field Study (Arabic)

Scroll down for the Arabic abstract. Abstract Despite the implementation of new business models in several Western media organizations, most Arab newspapers have not yet explored these models, and little is known about public attitudes towards their willingness to pay for online news. The study sought to identify factors that …

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Digital and Traditional Media’s Handling of Freedom Issues: A Comparative Study among Egyptian and Saudi Youth (Arabic)

Scroll down for the Arabic abstract. Abstract With the expansion of the digital public sphere, tackling freedom issues has been widely transferred from traditional mass media to digital platforms. Based on the constructive approach that demonstrates the recipient’s active ability to give meaning to what he/she is exposed to, and …

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Virtual Brand Communities: Engagement Profiles and Typology

Abstract Within the prevalent digital communication era, users have utilized digital connectivity to form social aggregations and virtual communities (VC) with unique features.  Recently, millions of internet users have joined one or more brand virtual communities to serve their communication, knowledge-seeking, entertainment, and self-fulfillment needs. Virtual communities represent different contexts, …

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