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United Arab Emirates

From Peers to Professionals: Regulating Influencer Marketing in the United Arab Emirates

Introduction In their work on the regulation of social media influencers, Catalina Goanta and Sofia Ranchordás noted that the topic’s complexities involve, among other things, rethinking “the distinction between peers and professionals” (2019, 14). The United Arab Emirates in 2018 addressed this issue by essentially professionalizing what had previously often …

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The Impact of Social Networking Site Use on Social Capital and Happiness: A Field Study of Arab and Non-Arab Residents in the UAE (Arabic)

Scroll down for the Arabic abstract. As social networking sites (SNSs) grow in size across the United Arab Emirates, they are increasingly utilized as avenues for social partnership and sustainable development. These networks are also used as a means of creating social cohesion among the country’s residents. This is achieved …

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Cultural Identity Expressed Through Electronic Platforms of Higher Education Institutions: A Comparative Study (Arabic)

Scroll down for the Arabic abstract. There is substantial cultural diversity in many societies these days. Consequently, the need for cross-cultural institutions to build and present their ethical values ​​and cultural identity within different systems and societies has grown. Most higher education institutions face the challenge of applying their own …

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