The Role of Virtual Social Presence in Arab Audience Acceptance of AI in Media Practices: Insights from the Technology Acceptance Model

Mahmoud Mohamed Abdel Haleem and Hagar Talaat Alnajjar

Trends of Arab Media Studies in the Field of Artificial Intelligence: A Critical and Analytical Study (Arabic)

Abdulrahman Mohammed Saeed Al-Shami

Engaging Youth in History Through Immersive Storytelling: A Case Study of the 'Once Upon a Time in Palestine' XR Documentary

Sohail Dahdal and Sana Sayed

Artificial Intelligence Divide Between Digital Immigrants and Natives in Egypt (Arabic)

Alaa Fawzy Abdellatef

Examining AI Integration by Audio-Visual Media Platforms in Oman: A Qualitative Analysis of Media Professionals’ Perspectives

Eslam Abdelraouf

Consumers’ Motivations for Using E-Retail Applications Supported by AI Technologies and Their Impact on Their Purchasing Intentions: A Survey Study on a Sample of Consumers in the UAE (Arabic)

Shaymaa Salem and Dina Elkhattat

Contemporary Tasks for Jordanian Journalists in the Era of Artificial Intelligence

Omar Abdullah Al-Zoubi and Normahfuzah Ahmad

The Impact of Using Chabot Advertisements to Promote a Brand on the Behavioral Response of Users (Arabic)

Eman Osama Ahmed

The Attitudes of Journalists Toward Written Content Generated by AI

Amira Mohamed El Nemr

The Effect of Using Artificial Intelligence Technologies in Electronic Stores on Brand Equity (Arabic)

Mohamed Fouad Mohamed El Dahrawy and Hanaa Hamdy Ahmed Baioumy

Leveraging AI for Effective Fake News Detection and Verification

Basma S. Abu Nasser and Samy S. Abu-Naser

Emerging Reporters in a Nascent Democracy: How Tunisian Pre-Professional Journalists Perceive and Use Social Media in Their Work

Carolyn Nielsen, Brian J. Bowe, and Arwa Kooli

Alienation Issues and Artificial Intelligence in the Era of Society 5.0

Taleb Ibtissem

AI and Algorithms Tackling the Media and Creative Industries: Addressing Societal Consumer Behavior Directions and Challenges in the Next Digital Frontier

Samah Nassar

Unveiling the Potential of Artificial Intelligence in Moroccan E-press: Exploring opportunities and Risks

Ayoub Cherrat and Mohamed Bendahan

Book Review – Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age

Hicham Chafik

Forum Review: Artificial Intelligence and Journalism Education in the Arab Region - Prospects and Concerns

Salma S. ElGhetany