Abstract While social media is being increasingly used for health crisis communication, few studies, especially in the Arab region, have examined how it can improve strategic communication during various phases of any health crisis. The Crisis and Emergency Risk Communication (CERC) model is one of the frameworks that focus on …

Scroll down for the Arabic abstract. The media contributes a vital role in raising public health awareness within society, especially in times of disease outbreaks and epidemics. This role grows according of the possibilities and tools the media and communication entities possess to help it perform this function, as a …