Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  descriptive comparative study that adopts …

Scroll down for the Arabic abstract. Abstract With the expansion of the digital public sphere, tackling freedom issues has been widely transferred from traditional mass media to digital platforms. Based on the constructive approach that demonstrates the recipient’s active ability to give meaning to what he/she is exposed to, and …