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Tag Archives: Impact of AI on Media

The Role of Virtual Social Presence in Arab Audience Acceptance of AI in Media Practices: Insights from the Technology Acceptance Model

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Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24RVSP Abstract The integration of artificial intelligence (AI) into media has rendered it crucial to comprehend public acceptance of this technology. The four comprehensive models developed and tested in this research employ structural equation modelling, which offers a thorough analysis of the factors influencing public acceptance …

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