Arab Media & Society The Arab Media Hub
Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …
Read More »Consumers’ Motivations for Using E-Retail Applications Supported by AI Technologies and Their Impact on Their Purchasing Intentions: A Survey Study on a Sample of Consumers in the UAE (Arabic)
