Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SS24EYVR Abstract This paper explores the Once Upon a Time in Palestine XR Documentary as a case study to investigate the potential of virtual and augmented reality technologies in reshaping historical narratives through immersive stories that engage youth with history. The documentary recounts the oral history …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/MN23BEVB Abstract The advent and proliferation of digital technology, particularly social media, has provided a potential voice to voiceless people. This capacity enables public shaming of sexual perpetrators as evinced via public accusations leveled against celebrities regarding sexual harassment, which resulted in some celebrities losing work …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/AE23CGRB Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/ASH23FMC Scroll down for Arabic abstract. This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/ASH23FME Abstract This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/GST23AWM Scroll down for Arabic abstract. Media and communication systems play a significant role in shaping international and geopolitical relations. The current study examines the different types of participation by Arab women in the media industry and cultural diplomacy, which serve as a tool for international …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/AT23ITAC Abstract For over five decades, scholars have examined depictions of women and men in advertising and media, including the analysis of stereotypes, cultural implications, and social consequences. This research aims to analyze the relationship between target audience characteristics, such as gender and socioeconomic class, and …

  Issue 36, Summer/Fall 2023 https://doi.org/10.70090/SK23AWFP Scroll down for Arabic abstract. In contrast to the negative stereotypical portrayals of Arab women in traditional media, this study investigates the self-presentation strategies employed by Arab women in feminist podcasts that utilize storytelling. The research adopted a mixed method of narrative analysis and …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/MF23FAWC Abstract This study examines the representation of Arab women in cyber literary works by employing the cyberfeminism criticism perspective. The cyber world in literary works provides capacity for public dialogue while also playing a role in constructing the identity and self-image of women who engage …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/MB23BRME Book Review: Middle Eastern Television Drama: Politics, Aesthetics, Practices Christa Salamandra and Nour Halabi, Eds.  ISBN 9781032027814 190 Pages 12 B/W Illustrations Published June 21, 2023 Routledge Middle Eastern Television Drama: Politics, Aesthetics, Practices, edited by Christa Salamandra and Nour Halabi, scrutinizes the multifaceted narrative …