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Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)

Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  descriptive comparative study that adopts …

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User Interaction with Climate Change Visualizations on Social Media (Arabic)

Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual content by tracking the characteristics …

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The Role of Digital Media Platforms in Shaping Awareness among University Youth towards the Ethiopian Al-Nahda Dam Issue (Arabic)

Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was collected by means of an …

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Digitalism, Capitalism, and Contemporary Transformations in Academic Work: An Evaluative Study of Risks and Opportunities (Arabic)

Scroll down for the Arabic abstract. Modern universities have always been an embedded part of capitalism in political, economic, and cultural terms. Situated in this economic and political context, this study's overall task was to analyze and evaluate the critical literature reviews that have examined the complicated relationship among higher …

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The Impact of Social Networking Site Use on Social Capital and Happiness: A Field Study of Arab and Non-Arab Residents in the UAE (Arabic)

Scroll down for the Arabic abstract. As social networking sites (SNSs) grow in size across the United Arab Emirates, they are increasingly utilized as avenues for social partnership and sustainable development. These networks are also used as a means of creating social cohesion among the country’s residents. This is achieved …

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The Relationship Between Internet Use among Young Yemenis and their Awareness of Electronic Rumors about Current Events (Arabic)

Scroll down for the Arabic abstract. This study aimed to investigate the relationship between the use of internet applications by young people in Yemen and their level of awareness of electronic rumors about current events and conflict in the country. To achieve this objective, the survey method was used and …

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The Creative Environment of Scientific Content Production on Social Networking Platforms (Arabic)

Scroll down for the Arabic abstract. Social Networking platforms impose new methods of creating audiovisual content, through the use of new technologies; this has also altered the nature of content production and consumption. Social networking platforms represent an ostensibly free, advanced and low-cost space, allowing the curious user to exercise …

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Transformations and Trends in Science Journalism as Viewed by the Egyptian Media and Scientific Community

Scroll down for the Arabic abstract. The study aims to identify the common perceptions and evaluation of the journalistic and scientific community in Egypt, of current transformations and trends in scientific journalism. The study does so, in order to determine the following: 1) The position of scientific journalism in society; …

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