The Role of Virtual Social Presence in Arab Audience Acceptance of AI in Media Practices: Insights from the Technology Acceptance Model
Mahmoud Mohamed Abdel Haleem and Hagar Talaat Alnajjar
Trends of Arab Media Studies in the Field of Artificial Intelligence: A Critical and Analytical Study (Arabic)
Abdulrahman Mohammed Saeed Al-Shami
Engaging Youth in History Through Immersive Storytelling: A Case Study of the 'Once Upon a Time in Palestine' XR Documentary
Sohail Dahdal and Sana Sayed
Examining AI Integration by Audio-Visual Media Platforms in Oman: A Qualitative Analysis of Media Professionals’ Perspectives
Eslam Abdelraouf
Artificial Intelligence Divide Between Digital Immigrants and Natives in Egypt (Arabic)
Alaa Fawzy Abdellatef
Consumers’ Motivations for Using E-Retail Applications Supported by AI Technologies and Their Impact on Their Purchasing Intentions: A Survey Study on a Sample of Consumers in the UAE (Arabic)
Shaymaa Salem and Dina Elkhattat
Contemporary Tasks for Jordanian Journalists in the Era of Artificial Intelligence
Omar Abdullah Al-Zoubi and Normahfuzah Ahmad
The Impact of Using Chabot Advertisements to Promote a Brand on the Behavioral Response of Users (Arabic)
Eman Osama Ahmed
The Attitudes of Journalists Toward Written Content Generated by AI
Amira Mohamed El Nemr
The Effect of Using Artificial Intelligence Technologies in Electronic Stores on Brand Equity (Arabic)
Mohamed Fouad Mohamed El Dahrawy and Hanaa Hamdy Ahmed Baioumy
Arab Media & Society The Arab Media Hub
