Book Review – Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age

Book Review – Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age

Connock, A. (2022). Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age. Routledge. ISBN 9781032100944, 344 Pages 16 B/W Illustrations, Published November 18, 2022, by Routledge. The recently published book authored by Alex Connock scrutinizes contemporary media business models in the context of Artificial Intelligence (AI) and …

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AI and Algorithms Tackling the Media and Creative Industries: Addressing Societal Consumer Behavior Directions and Challenges in the Next Digital Frontier

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Abstract In the past decade, artificial intelligence (AI) has rapidly developed and proliferated. This growth is revolutionizing business and commerce, as well as how individuals interact. The industry of media, which encompasses broadcasting, advertising, entertainment, and journalism, has been impacted by this novel and revolutionary force. As a result, this …

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The Role of Virtual Social Presence in Arab Audience Acceptance of AI in Media Practices: Insights from the Technology Acceptance Model

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Abstract The integration of artificial intelligence (AI) into media has rendered it crucial to comprehend public acceptance of this technology. The four comprehensive models developed and tested in this research employ structural equation modelling, which offers a thorough analysis of the factors influencing public acceptance of AI in media. The …

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Unveiling the Potential of Artificial Intelligence in Moroccan E-press: Exploring opportunities and Risks

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Introduction The implementation of artificial intelligence (AI) into our daily lives is rapidly spreading. AI systems are now capable of handling multiple tasks, making decisions, as well as managing work that was previously the domain of skilled experts. The rapid propagation of AI has led to significant improvements across various …

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Trends of Arab Media Studies in the Field of Artificial Intelligence: A Critical and Analytical Study (Arabic)

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Abstract This study analyzes trends in Arab literature that address the use of artificial intelligence (AI) technology in mass media. The research relies on a meta-analysis, or secondary analysis, and incorporates both quantitative and qualitative approaches. The study examines all Arab media studies conducted in this field between 2020 and …

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Engaging Youth in History Through Immersive Storytelling: A Case Study of the ‘Once Upon a Time in Palestine’ XR Documentary

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Abstract This paper explores the Once Upon a Time in Palestine XR Documentary as a case study to investigate the potential of virtual and augmented reality technologies in reshaping historical narratives through immersive stories that engage youth with history. The documentary recounts the oral history of pre-1948 Palestine by providing …

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Artificial Intelligence Divide Between Digital Immigrants and Natives in Egypt (Arabic)

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Abstract The study explores the artificial intelligence (AI) divide in Egypt while considering the moderating influence of age/generation. The research compares digital natives born in the digital age vis-à-vis digital immigrants who grew up in less technologically adapted environments. The study uses the UTAUT2 model to measure how determinants of …

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Examining AI Integration by Audio-Visual Media Platforms in Oman: A Qualitative Analysis of Media Professionals’ Perspectives

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Abstract  This study aims to understand the perspectives and experiences regarding AI adoption in the daily work of Omani media professionals. This research, which explores the prospects, pitfalls, and consequences of AI integration in media production and distribution within Oman, focuses on those involved in audio-visual media production. This includes …

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