Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  descriptive comparative study that adopts …

Abstract The Agenda 2030 created a global commitment towards achieving the 17 Sustainable Development Goals.  This paper examines the strategic communication process that the UN Global Compact Network Lebanon (GCNL) is implementing to foster and spread this mission among stakeholders through the scope of the media and a hybrid approach.  …

Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual content by tracking the characteristics …

Abstract The issue of climate change has imposed itself on the news media's agenda, especially after the United States' decision to abandon and then return to the 2015 Paris Climate Accord. The current study focuses on climate change framing on TV news websites; namely, Nile News, Sky News Arabia, and …

Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was collected by means of an …

Scroll down for Arabic abstract. Multimedia capacity is one of the most important aspects of the website design industry, particularly with respect to sports, which is characterized by a large audience of followers operating on two levels, the method of content production and presentation, and the general appearance of the …

Scroll down for Arabic abstract. The study aims to identify the impact of electronic video games on different categories of digital generations (Generations X, Y, Z, and Alpha) and their relationship to social isolation. The study used a survey tool on a sample of 237 individuals. Results showed a significant …

Abstract In Lebanon, sports have been heavily linked to politics and religion. The purpose of this study is to investigate the influence of politics on Lebanese sports in the two most prominent sports fields, football and basketball, using the Spiral of Silence and the Two-Step theories investigated through a mixed …

Scroll down for Arabic abstract. This study sought to monitor the hate speech between Arab sports fans on social media. The researcher relied on both discourse and content analysis to analyze 41,505 comments that were published on the Egyptian Al-Ahly Club page on Facebook about the 2018 African Champions League …

Abstract This paper examines the impact of social media in developing Arab women’s interest in sports. A survey questionnaire based on the uses and gratification theory was distributed to 411 Arab women from different age groups, education levels, and employment statuses. In analyzing the results to explore the participants’ motivation …