Abstract The main objective of this paper is to seek an answer to an important research question: Why did some communication campaigns on health and population issues in Egypt succeed, while others failed to make the desired impact on behavior and subsequent outcomes, such as reduced mortality or lower population …

Scroll down for English abstract. ملخص الدراسة فرضت الشبكات الاجتماعية نفسها على أساليب صناعة المحتوى السمعبصري سواء من حيث التقنيات أو طبيعة الإنتاج والاستهلاك، وقد مثلت مساحة من المفترض أن تكون حرة ومتقدمة وقليلة التكاليف بما يسمح للمستخدم المهتم بنوع محدد من المحتوى أن يمارس شكلاً ما من أشكال الإبداع …

Abstract In light of the advancing digital environment and the interest in boosting scientific content published on digital platforms, this paper seeks to define and critically analyze the discourse of popular science shows (henceforth, “PSS”). Considering the fact that religion serves as a major foundational component in the Arab social …

Scroll down for English abstract. ملخص الدراسة فرضت الشبكات الاجتماعية نفسها على أساليب صناعة المحتوى السمعبصري سواء من حيث التقنيات أو طبيعة الإنتاج والاستهلاك، وقد مثلت مساحة من المفترض أن تكون حرة ومتقدمة وقليلة التكاليف بما يسمح للمستخدم المهتم بنوع محدد من المحتوى أن يمارس شكلاً ما من أشكال الإبداع …

Abstract National Geographic Magazine (NGM) is an American cultural icon renowned for the dissemination of geographic knowledge, the exhilaration of cultural explorations, the popularization of science discourse, and the cultivation of visual imaginaries. Among popular science magazines, its distinctive force in the popular imagination squarely lies in the manipulation and …

Scroll down for English abstract. تمهيد تزداد أهمية نشر الثقافة العلمية في وقتنا الحاضر على خلفية تأثيرات العلوم والتكنولوجيا في حاضر المواطن العربي، وقد أتاحت التكنولوجيا الرقمية الفرصة للمواطن العادي كي يُنشيء قناته الإعلامية الخاصة، تجلى ذلك في بروز عدة قنوات علمية على موقع يوتيوب أنشأها مواطنون عاديون- أو كما …

Abstract Since the outbreak of coronavirus, also known as COVID-19, the news has been covering its rapid developments by the minute, while feeding the eager publics the information they seek regarding its origin, health-threats, symptoms, preventative measures, and global impact. It is thus of pressing importance, to track the Egyptian …

 “Science literacy is the artery through which the solution of tomorrow’s problems will flow” - Neil deGrasse Tyson Abstract Science is the social foundation that encompasses all facets of life, from educating individuals, to allowing them to make informed decisions in their daily lives. Science is ultimately our way of …

Abstract The study investigates the habits of binge TV watching—also called marathon TV watching—among a sample of Emiratis. It refers to watching consecutive episodes of a series in one setting for several hours. The research examines the expected outcomes for binge-watching and the possibilities of anticipating regret after such activity, …

Abstract This study investigates how three young Arab influencers negotiate their identities in cyberspace. Abdallah Al Maghlouth, Abdulrahman Mohammed, and Laila Hzaineh were selected for this study because they were listed among the top MENA influencers by the Arab Social Media Summit (2015) or by Stepfeed.[1] The article draws on …