Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are Allianz Classics (2015) for Allianz …

Abstract This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed approach. This is established through …

Scroll down for Arabic abstract. Media and communication systems play a significant role in shaping international and geopolitical relations. The current study examines the different types of participation by Arab women in the media industry and cultural diplomacy, which serve as a tool for international public relations. Employing critical discourse …

Scroll down for Arabic abstract. In contrast to the negative stereotypical portrayals of Arab women in traditional media, this study investigates the self-presentation strategies employed by Arab women in feminist podcasts that utilize storytelling. The research adopted a mixed method of narrative analysis and qualitative content analysis, and based on …

Abstract This study examines the representation of Arab women in cyber literary works by employing the cyberfeminism criticism perspective. The cyber world in literary works provides capacity for public dialogue while also playing a role in constructing the identity and self-image of women who engage with this content. This study …

Abstract The increasing presence of fake news and misinformation in the contemporary digital media landscape is of concern to practitioners, educators, policy makers, and the public alike. Whilst the existence of fake news is not new, audiences are aware that the ‘quality’ of information that poses as being factual has …

Abstract This article looks at counter-narratives of sub-Saharan migrant women in the digital public sphere in Morocco. It aims to highlight the civic engagement of migrant social media activism. Whereas migration and media have been covered in other contexts, this study contributes to the debate in Morocco and North/Sub-Saharan Africa. …

Scroll down for Arabic abstract. Deceptive reviews are increasingly prevalent online. Considering existing literature, there are not sufficient research studies that seek to understand the role of deceptive product reviews in affecting acts of online purchasing in the Arab world. This paper attempts to investigate the perception of university youth …

Abstract Research indicates that media reporting, particularly on immigrants, depicts them in a stereotypical image. This image is tied to the type of information and voices used in the stories which contribute to the poor quality of news reporting. A key issue driving these negative portrayals is the manner in …

Scroll down for Arabic abstract. The primary objective of this study is to identify the use of artificial intelligence (AI) as a mechanism for verification and detection of fake news in the Saudi Al Ekhbariya channel. The study also aims to know the vision of senior channel administration in terms …