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Peer Reviewed Scholarship

Awareness of Deceptive Product Reviews and its Impact on Purchasing Intentions among University Youth: A Survey Study (Arabic)

Scroll down for Arabic abstract. Deceptive reviews are increasingly prevalent online. Considering existing literature, there are not sufficient research studies that seek to understand the role of deceptive product reviews in affecting acts of online purchasing in the Arab world. This paper attempts to investigate the perception of university youth …

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Using Media Literacy Training to Promote the Detection of False Information Online: A Quasi-Experimental Study (Arabic)

Scroll down for Arabic abstract. This study seeks to develop a training program to detect false electronic content based on two learning styles (simultaneous and asynchronous), with the aim of revealing the effectiveness of training in a digital learning environment, and its impact on the development of media literacy skills …

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Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)

Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  descriptive comparative study that adopts …

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