Home / بحاث علمية محكَّمة

بحاث علمية محكَّمة

Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)

Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  descriptive comparative study that adopts …

Read More »

User Interaction with Climate Change Visualizations on Social Media (Arabic)

Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual content by tracking the characteristics …

Read More »

The Role of Digital Media Platforms in Shaping Awareness among University Youth towards the Ethiopian Al-Nahda Dam Issue (Arabic)

Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was collected by means of an …

Read More »

The Impact of Threatening News Coverage of the Ethiopian “Al-Nahda Dam” on Egyptian Collective Insecurity (Arabic)

Scroll down for Arabic abstract. This study seeks to contribute to mediated out-group threat research by examining the consequences of exposure to news coverage depicting the Al-Nahda Dam crisis between Egypt and Ethiopia. It examines Egyptian feelings of collective insecurity and the role of group-based affect and group identity when …

Read More »

The Framing of Water Issues in Opinion Articles of Arab Newspapers An Analytical Study Based on Conflict Theory (Arabic)

Scroll down for Arabic abstract. This study analyzes how a number of Arab newspapers approach water issues and the different perspectives they present about the water crises and water insecurity in the region. The paper examines the extent to which the framing of the topic tends to escalate the issue …

Read More »

The Role of Online Journalism in Shaping Knowledge and Attitudes of University Youth Towards Daesh’s Operations in Saudi Arabia: A Field Study (Arabic)

Scroll down for Arabic abstract. The study seeks to identify the role of online journalism in shaping the knowledge and attitudes of Saudi youth towards Islamic State of Iraq and Syria’s (Daesh) terrorist activities in the Kingdom of Saudi Arabia. The study used a sample survey method, where a questionnaire …

Read More »

Assessments of Controversial Representations of Religion and Religious Symbols as handled in the International Press: A Qualitative Study (Arabic)

Scroll down for Arabic abstract. This study uses qualitative methods to assess the analytical perspectives of the media elite; namely members of the academic and professional communities, as they relate to controversial representations of religion and religious symbols in the international press. Bearing in mind cultural, political, and social analysis, …

Read More »

Peace Journalism: Egyptian Online Journalism’s Handling of January 2011 and June 2013 Revolutions (Arabic)

Scroll down for Arabic abstract. This study investigates how Egyptian online journalism handled the events of the January 2011 and June 2013 revolutions in Egypt, evaluating them from the perspective of peace journalism. The analysis was conducted using the following three criteria: The different ways of presenting and covering these …

Read More »

Attitudes Toward the Role of Social Networks in Shaping Health Awareness during the COVID-19 Pandemic: An Actor-Network Theoretical Study of Egypt (Arabic)

Scroll down for Arabic abstract. Official statistics show that Egyptians, especially the youth, are increasingly using social networks. It is therefore important to examine the role these networks had in shaping the cognitions and attitudes of Egyptians towards the COVID-19 pandemic. The present study uses an interdisciplinary approach, utilizing both …

Read More »

Debunking COVID-19 Fake News on Arabic Fact-Checking Websites: An Analytical Study (Arabic)

Scroll down for Arabic abstract. The COVID-19 pandemic has revealed an information crisis, labeled an “Infodemic”. This study explores the methodology of debunking fake news related to the pandemic on independent Arabic fact-checking websites. The study’s results are derived from a textual and visual analysis of the content related to …

Read More »