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Tag Archives: Public Perception

Islamic Soft Power in a Contested World Cup: YouTube Media Framing and Audience Responses to Qatar 2022

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Issue 39, Winter/Spring 2025 Abstract Western media widely framed Qatar 2022 as the “most controversial World Cup in history”, with debate centering on migrant labor abuses, human rights violations, and LGBTQ+ discrimination rather than religion or culture. This article examines how YouTube videos and their comment sections reproduce, contest, or …

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