Abstract The advent and proliferation of digital technology, particularly social media, has provided a potential voice to voiceless people. This capacity enables public shaming of sexual perpetrators as evinced via public accusations leveled against celebrities regarding sexual harassment, which resulted in some celebrities losing work and suffering financially. Similar social …
Read More »Challenging Gender Roles Through Brand Storytelling
Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are Allianz Classics (2015) for Allianz …
Read More »Feminist Markers in Contemporary Arabic Songs: Analytical Study of Discourse and Gender (Arabic)
Scroll down for Arabic abstract. This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed approach. …
Read More »Feminist Markers in Contemporary Arabic Songs: Analytical Study of Discourse and Gender (English translation)
Abstract This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed approach. This is established through …
Read More »The Participation of Arab Women in the Media Industry and Cultural Diplomacy as a Tool for Geopolitical Public Relations (Arabic)
Scroll down for Arabic abstract. Media and communication systems play a significant role in shaping international and geopolitical relations. The current study examines the different types of participation by Arab women in the media industry and cultural diplomacy, which serve as a tool for international public relations. Employing critical discourse …
Read More »Impact of Target-Audience Characteristics on the Portrayal of Women in TV Commercials
Abstract For over five decades, scholars have examined depictions of women and men in advertising and media, including the analysis of stereotypes, cultural implications, and social consequences. This research aims to analyze the relationship between target audience characteristics, such as gender and socioeconomic class, and the portrayal of women in …
Read More »Arab Women self-presentation in feminist podcasts: An Analytical Study (Arabic)
Scroll down for Arabic abstract. In contrast to the negative stereotypical portrayals of Arab women in traditional media, this study investigates the self-presentation strategies employed by Arab women in feminist podcasts that utilize storytelling. The research adopted a mixed method of narrative analysis and qualitative content analysis, and based on …
Read More »The Face of Arab Women in Cyber-Literature
Abstract This study examines the representation of Arab women in cyber literary works by employing the cyberfeminism criticism perspective. The cyber world in literary works provides capacity for public dialogue while also playing a role in constructing the identity and self-image of women who engage with this content. This study …
Read More »Arab Women’s Revolutionary Art: A Book Interview with Dr. Nevine El-Nossery
Dr. Sahar Khamis interviewed Dr. Nevine El-Nossery regarding her new book titled Arab Women’s Revolutionary Art: Between Singularities and Multitudes, which explore the ways women in the contemporary MENA region (Middle East and North Africa) have re-imagined revolutionary discourses—through creativity and collective action—as a means of resistance. Sahar: Please provide a brief synopsis of …
Read More »Screening Middle Eastern TV Dramas: Narratives of Sociopolitical and Cultural Dynamics
Book Review: Middle Eastern Television Drama: Politics, Aesthetics, Practices Christa Salamandra and Nour Halabi, Eds. ISBN 9781032027814 190 Pages 12 B/W Illustrations Published June 21, 2023 Routledge Middle Eastern Television Drama: Politics, Aesthetics, Practices, edited by Christa Salamandra and Nour Halabi, scrutinizes the multifaceted narrative of television's sociopolitical engagement across …
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