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Research Articles

US International Broadcasting Strategies in the Arab World: An analysis of the Broadcasting Board of Governors’ strategy from a public communication standpoint

The US government has devised a plan to repair its image in the Arab World. This plan includes generously-funded, government-sponsored international broadcasting, known in the past as Voice of America or Radio Free Europe. Today, under the guidance of the Broadcasting Board of Governors (BBG), two new programs have been …

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Alhurra—Dialogue with the Deaf

The United States Government's new Arabic-language satellite television channel claims to be bringing something new to the Arab world. The message is impossible to miss, as it is incessantly hyped in the clumsily cued station promos: If you look, you must surely see; a new horizon; a new window on the …

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A New Look to Arab News

There is something very important to be said about competition, especially within the media. With the onslaught of cable and satellite networks in the United States, Americans can easily watch a news story on four or five different channels, to ensure they get a balanced and accurate idea of what …

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Showtime: Profit, At Last

On May 26,2004, Viacom's Sumner Redstone and Faisal al-Ayyar of Kipco (Kuwait Investment Projects Co) will perform a ribbon-cutting ceremony at Showtime's brand-new broadcasting centre at Dubai Media City. The two major shareholders in Showtime have much to celebrate. Showtime is, without doubt, the Middle East's most successful Pay-TV platform. …

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