Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are Allianz Classics (2015) for Allianz …

Abstract This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed approach. This is established through …

Scroll down for Arabic abstract. Media and communication systems play a significant role in shaping international and geopolitical relations. The current study examines the different types of participation by Arab women in the media industry and cultural diplomacy, which serve as a tool for international public relations. Employing critical discourse …

Scroll down for Arabic abstract. In contrast to the negative stereotypical portrayals of Arab women in traditional media, this study investigates the self-presentation strategies employed by Arab women in feminist podcasts that utilize storytelling. The research adopted a mixed method of narrative analysis and qualitative content analysis, and based on …

Abstract This study examines the representation of Arab women in cyber literary works by employing the cyberfeminism criticism perspective. The cyber world in literary works provides capacity for public dialogue while also playing a role in constructing the identity and self-image of women who engage with this content. This study …

Abstract In Lebanon, sports have been heavily linked to politics and religion. The purpose of this study is to investigate the influence of politics on Lebanese sports in the two most prominent sports fields, football and basketball, using the Spiral of Silence and the Two-Step theories investigated through a mixed …

Scroll down for Arabic abstract. This study sought to monitor the hate speech between Arab sports fans on social media. The researcher relied on both discourse and content analysis to analyze 41,505 comments that were published on the Egyptian Al-Ahly Club page on Facebook about the 2018 African Champions League …

Abstract This paper examines the impact of social media in developing Arab women’s interest in sports. A survey questionnaire based on the uses and gratification theory was distributed to 411 Arab women from different age groups, education levels, and employment statuses. In analyzing the results to explore the participants’ motivation …

On Tuesday, December 7th, 2021, Arab Media & Society hosted a virtual panel discussion titled “Arab Media Between Conflict & Peace.” Following the panel, Managing Editor Sarah El-Shaarawi spoke with panelist Dr. Sahar Khamis about her co-edited volume Arab Women’s Activism and Socio-Political Transformation: Unfinished Gendered Revolutions (Palgrave Macmillan, 2018). The …

The COVID-19 crisis has jeopardized the stability and growth of several sectors, including cultural industries, and has impacted societal relations between people and across countries.  In the Middle East and North Africa (MENA) region, we hear little about initiatives or policies pertaining to cultural relations. This paper reviews cultural relations …