Text of report in English by Karolin Akum published on London-based newspaper Al-Sharq al-Awsat website on 16 August; subheadings added editorially
Beirut, Al-Sharq al-Awsat: Earlier this month, the Kingdom Holding Company (KHC), chaired by Saudi businessman HRH Prince Al-Walid Bin Talal, issued a statement announcing the company's merger with the Lebanese Broadcasting Corporation satellite channel (LBCSAT). Founded in August 1985, the Lebanese Broadcasting Corporation International (LBCI) was launched globally in 1996.
Prince Al-Walid, who owns 93.5 per cent of KHS's shares, had formerly bought a 49 per cent stake in LBCSAT in 2003. The prince also owns Rotana records, the largest record company in the Middle East, which has expanded to become a giant media powerhouse and presently includes a film production company, a magazine, record label and satellite television channels, among others.
The two Arab television networks, LBCSAT and Rotana, have merged into what is anticipated to become the Middle East's most influential media venture to date. According to the issued joint statement, "although th! e two entities will remain organizationally and financially independent, they will work closely to create an integrated platform of television channels that aim to provide viewers with wider choices, greater diversity and higher quality."
The statement added that founder, chairman and CEO of LBC, Sheikh Pierre El Daher, aside from fully managing the LBCSAT channels, will also oversee over the management [of content] for all of Rotana's channels. These channels will include Rotana Clip, Rotana Musica, Rotana Khalijiya, Rotana Tarab, Rotana Cinema and Rotana Zaman [the latter two are film channels].
Furthermore, the statement stressed that the decision to merge "will not affect the identity or content of LBC", adding that it more of a "merger of resources".
El Daher confirmed to Al-Sharq al-Awsat that this new development will rely on "coordination" between the networks' channels so as to prevent a clash of times when two major shows air on different channel! s, for example.
The statement, which was reported by Reuters, ma intained that the network will be listed in the United Arab Emirates' (UAE) stock markets, rather than the Saudi Arabian markets.
Commenting on this point, eminent media professor Dr Mahmud Tarabay said: "There is an incredible proliferation of Arab satellite channels, which were estimated by ArabAd magazine to number 263 channels, while the Arab Television Union in Tunisia approximated them to be 291 channels. This indicates that quantity has triumphed at the expense of quality. Confronted by this new reality, it is necessary to reach a stage in which there is a `survival of the fittest'. This paves way for what is known as mergers between stations."
He added that "this phenomenon, which has emerged in the world of Arab media follows the same course as foreign media, which is moving towards media mergers. This, in turn, is a result of the economic mergers in most of the major states, including France, Italy and the United States... [ellipsis as published] where private companies dominate over this sector."
Media and advertising expert Ramzi al-! Najjar described this merger between the two institutions as a "cohabitation" rather than a "marriage".
"We cannot consider it a merger inasmuch as an agreement to establish common ground between the two stations, whilst maintaining the individuality and particularity of each one," Al-Najjar told Al-Sharq al-Awsat.
As such, Al-Najjar views the agreement as "circumstantial" and based on the short-term common interest of the two parties. Meanwhile, Al-Tarabay argues that this merger will cast positive light on these groups since it will unite between the human resources and the technical and technological expertise of both, which would result in better quality television production, whilst eliminating the inferior stations. This will reflect on the viewer who will receive a superior level of production, thus leading to the emergence of high-quality satellite television channels.
However, Al-Tarabay is quick to point out that "the situation in the Arab countries is different than that of foreign countries in terms of the diversity of trends on all levels. This is why they lack the singularity that characterizes foreign institutions. Today we witness opinions and counter-opinions represented by each group, in addition to political camps and confrontations through the media."
"However, political differences in Arab countries do not affect the amicability [between them], as the contradictions converge when it comes to interests and money regardless of the different political views held," added Al-Tarabay. This is why he upholds that this type of merger will boost, rather than eliminate, competition between stations, which in turn would encourage other channels to follow in the same steps.
He said: "The management of Rotana and LBCSAT has made a shrewd decision of which the positive repercussions ! will soon emerge, and thus it will motivate similar moves in the world of Arab media."
Al-Najjar agrees with this and believes that mergers between Arab satellite stations, whether the intentions are fully commercial, or even political or personal, are still valid on a media level, especially since the rapid proliferation of Arab satellite channels was never studied from the start. Rather, it was an experiment in the audiovisual sector, which led to an imbalance between the number of viewers as opposed to the number of satellite channels.
"The validity of this agreement lies in the fact that it constitutes a form of partaking in advertising quotas and a share of viewers, especially if it is founded on a systematic and studied vision that focuses on the power of the two stations," stated Al-Najjar. Based on that, Al-Najjar concluded that the advantage would lie in fewer expenses in cost, and greater profits.
Al-Najjar affirmed that this agreement will serve! as a good example that could motivate and encourage a large number of Arab stations, especially the satellite channels, to follow suit. "I would wager on Pierre El Daher's success in this task - provided he is granted all the necessary powers," he said.
Meanwhile, Al-Najjar argued that there may be factors that could affect the individuality of each station if the goals are political or if the channels are terrestrial, for example. He stressed that this will happen with Rotana and LBCSAT since the agreement is limited to the satellite channel [LBCSAT] rather than the local one [LBC], which will not be affected by this merger.
Source: Al-Sharq al-Awsat website, London, in English 16 Aug 07