Issue 34, summer/fall 2022 https://doi.org/10.70090/GST22PAE Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  …

Issue 34, summer/fall 2022 https://doi.org/10.70090/EOJE22MS Abstract The Agenda 2030 created a global commitment towards achieving the 17 Sustainable Development Goals.  This paper examines the strategic communication process that the UN Global Compact Network Lebanon (GCNL) is implementing to foster and spread this mission among stakeholders through the scope of the …

Issue 34, summer/fall 2022 https://doi.org/10.70090/SM22UICC Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual …

Issue 34, summer/fall 2022 https://doi.org/10.70090/MAMA22FC Abstract The issue of climate change has imposed itself on the news media's agenda, especially after the United States' decision to abandon and then return to the 2015 Paris Climate Accord. The current study focuses on climate change framing on TV news websites; namely, Nile …

Issue 34, summer/fall 2022 https://doi.org/10.70090/SAHM22DM Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was …

Issue 33, winter/spring 2022 https://doi.org/10.70090/HSDS22WC Abstract Over the past decade, sports teams and federations have prioritized providing content on important digital platforms to circulate relevant news and coverage, particularly on social networking sites. These sites have increasingly become reliable news sources that audiences can follow and then share this content …

Issue 33, winter/spring 2022 https://doi.org/10.70090/AA22EUAM Scroll down for Arabic abstract. Multimedia capacity is one of the most important aspects of the website design industry, particularly with respect to sports, which is characterized by a large audience of followers operating on two levels, the method of content production and presentation, and …

Issue 33, winter/spring 2022 https://doi.org/10.70090/MAM22EVG Scroll down for Arabic abstract. The study aims to identify the impact of electronic video games on different categories of digital generations (Generations X, Y, Z, and Alpha) and their relationship to social isolation. The study used a survey tool on a sample of 237 …

Issue 33, winter/spring 2022 https://doi.org/10.70090/ANJE22IL Abstract In Lebanon, sports have been heavily linked to politics and religion. The purpose of this study is to investigate the influence of politics on Lebanese sports in the two most prominent sports fields, football and basketball, using the Spiral of Silence and the Two-Step …

Issue 33, winter/spring 2022 https://doi.org/10.70090/OAM22HSA Scroll down for Arabic abstract. This study sought to monitor the hate speech between Arab sports fans on social media. The researcher relied on both discourse and content analysis to analyze 41,505 comments that were published on the Egyptian Al-Ahly Club page on Facebook about …