Home / Hassan Neyazy Al-Saify, Musab Abdelgadir Widdatallah and Raed Jaber Alzahrani

Hassan Neyazy Al-Saify, Musab Abdelgadir Widdatallah and Raed Jaber Alzahrani

Hassan Neyazy Al-Saify is Professor of Mass Communication at King Faisal University

Musab Abdelgadir Widdatallah is Associate Professor at King Faisal University

Raed Jaber Alzahrani is Assistent lecturer at King Faisal University

Awareness of Deceptive Product Reviews and its Impact on Purchasing Intentions among University Youth: A Survey Study (Arabic)

Scroll down for Arabic abstract. Deceptive reviews are increasingly prevalent online. Considering existing literature, there are not sufficient research studies that seek to understand the role of deceptive product reviews in affecting acts of online purchasing in the Arab world. This paper attempts to investigate the perception of university youth …

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