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Naglaa Elgammal

Naglaa Elgammal

Associate professor and Head of Mass Communication and Public Relations Department at Gulf University – Bahrain.

COVID-19 Crisis Communication: The Strategic Use of Instagram Messages by the Bahraini Ministry of Health in Light of the Crisis and Emergency Risk Communication Model (CERC)

Abstract While social media is being increasingly used for health crisis communication, few studies, especially in the Arab region, have examined how it can improve strategic communication during various phases of any health crisis. The Crisis and Emergency Risk Communication (CERC) model is one of the frameworks that focus on …

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