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Naglaa Elgammal

Naglaa Elgammal

Teaching and Learning Statement:

Dr. Naglaa has worked as a public relations instructor since 2011. She uses many useful teaching methods like lectures, class discussions, debates, role-playing, and problem-solving. She also uses many essential programs in the media production field like Photoshop, Illustrator, Final Cut Pro, and Adobe Premiere Programs. She believes in creating an effective learning environment that promotes equity, collaborative learning, and encourages students to be independent learners.


Dr. Naglaa worked as an assistant professor at the Canadian International College (CIC) in Egypt for five years. In addition, she worked in many other private universities. She has teaching experience in writing for public relations, advertising campaigns, social marketing campaigns, persuasion, advertising production, public opinion, public relation techniques, public relation programs, media research methods, and media publicity.

Dr. Naglaa has experience in the quality assurance field. She worked as a Head of the Quality Assurance Unit at the Canadian International College (CIC) in Egypt. She took many courses in the quality assurance field like Course File Auditing, Strategic planning, and institutional accreditation. Now, she works as head of the College- Quality Assurance Committee (C-QAC) in the Administrative and Financial College.

She has worked as a director and scriptwriter in The Egyptian Television (ERTU) since 1997. She directed about 25 documentary films and hundreds of live events. She worked as a journalist for three years in many Egyptian and Arabic journals

COVID-19 Crisis Communication: The Strategic Use of Instagram Messages by the Bahraini Ministry of Health in Light of the Crisis and Emergency Risk Communication Model (CERC)

Abstract While social media is being increasingly used for health crisis communication, few studies, especially in the Arab region, have examined how it can improve strategic communication during various phases of any health crisis. The Crisis and Emergency Risk Communication (CERC) model is one of the frameworks that focus on …

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