Book Title: Global Media Coverage of the Palestinian-Israeli Conflict: Reporting the Sheikh Jarrah Evictions Editor: Noureddine Miladi Publisher: I.B. Tauris (an imprint of Bloomsbury Publishing) Year of Publication: 2023 Pages: 296 This book review examines Global Media Coverage of the Palestinian-Israeli Conflict: Reporting the Sheikh Jarrah Evictions, edited by Noureddine …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.ASH1 Scroll down for Arabic abstract. This study critically examines the rhetoric of 2024 U.S. presidential candidates Kamala Harris and Donald Trump in relation to major international conflicts, including the Gaza war, the war in Ukraine, U.S.-Iran tensions, U.S.-China relations, and the Taiwan issue. Employing a …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.RS1 Scroll down for Arabic abstract. This study investigates the framing of Palestinian women in Al Jazeera’s coverage of the most recent war on the Gaza Strip, aiming to reveal how media narratives may reinforce stereotypes or marginalize the multifaceted roles of women in Palestinian society. …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.SAHM1 Scroll down for Arabic abstract. This study conducts a semiotic analysis of political cartoons produced by Palestinian and Israeli cartoonists in response to the Gaza War, covering the period from October 7, 2023, to the first anniversary of the conflict in October 2024. Through a …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.AH1 Scroll down for Arabic abstract. This study examines the use of conceptual metaphors—ontological, orientational, and structural—in the media discourse on the Syrian crisis, as presented on the websites of RT Arabic and BBC Arabic. By analyzing the metaphorical language embedded in news coverage, the research …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.HAB1 Scroll down for Arabic abstract. This study investigates Arab journalists’ attitudes toward the use of drone technology in Al Arabiya Channel’s coverage of the Gaza War. Utilizing the survey method, data were collected through an online questionnaire distributed via Google Forms to a purposive sample …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AFA24DDI Abstract The study explores the artificial intelligence (AI) divide in Egypt while considering the moderating influence of age/generation. The research compares digital natives born in the digital age vis-à-vis digital immigrants who grew up in less technologically adapted environments. The study uses the UTAUT2 model …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/EOA24UCA Abstract This study examines the impact that promotional chatbot advertisements have on the behavioral response of users.  The study relied on a survey approach, which was achieved via a questionnaire that was distributed to a deliberate sample of four hundred individuals who interacted electronically with …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24UAIT Abstract The study examines the impact of Artificial Intelligence (AI) techniques (e.g., chatbots, targeting ads, data analysis, marketing automation, etc.) on an online store’s brand equity, which includes components of brand awareness, brand image, brand association, perceived quality of the brand, and brand loyalty. The …