Issue 39, Winter/Spring 2025 http://doi.org/10.70090/AMS.39hn Scroll down for Arabic abstract. This study analyzes the business models adopted in Omani journalism in the context of digital transformation. It employs a qualitative approach that includes semi-structured in-depth interviews with a number of journalists and newspaper management teams, alongside an analysis of institutional …

Issue 39, Winter/Spring 2025 http://doi.org/10.70090/AMS.39lrlf Scroll down for Arabic abstract. This study examines digital influencer economies by focusing on educational content creators in Algeria, with particular attention to research gaps and the regulatory and legal challenges they face. The study adopts a mixed-methods design (quantitative and qualitative): semi-structured in-depth interviews …

Issue 39, Winter/Spring 2025 http://doi.org/10.70090/AMS.39smaa Scroll down for Arabic abstract. This study aims to examine the state of emerging digital platforms producing visual content in Yemen through a case study of the “Nas Aden” platform. The methodology is based on a case-study design, including in-depth interviews with four members of …

Issue 39, Winter/Spring 2025 http://doi.org/10.70090/AMS.39aez Scroll down for Arabic abstract. d This study investigates the relationship between the concept of the attention economy and the steering of Egyptian audiences toward consuming specific digital content via social media platforms. It does so through an evaluative examination of opportunities and risks, and …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.ASH1 Scroll down for Arabic abstract. This study critically examines the rhetoric of 2024 U.S. presidential candidates Kamala Harris and Donald Trump in relation to major international conflicts, including the Gaza war, the war in Ukraine, U.S.-Iran tensions, U.S.-China relations, and the Taiwan issue. Employing a …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.RS1 Scroll down for Arabic abstract. This study investigates the framing of Palestinian women in Al Jazeera’s coverage of the most recent war on the Gaza Strip, aiming to reveal how media narratives may reinforce stereotypes or marginalize the multifaceted roles of women in Palestinian society. …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.SAHM1 Scroll down for Arabic abstract. This study conducts a semiotic analysis of political cartoons produced by Palestinian and Israeli cartoonists in response to the Gaza War, covering the period from October 7, 2023, to the first anniversary of the conflict in October 2024. Through a …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.AH1 Scroll down for Arabic abstract. This study examines the use of conceptual metaphors—ontological, orientational, and structural—in the media discourse on the Syrian crisis, as presented on the websites of RT Arabic and BBC Arabic. By analyzing the metaphorical language embedded in news coverage, the research …

Issue 38, Summer/Fall 2024 http://doi.org/10.70090/AMS.38.HAB1 Scroll down for Arabic abstract. This study investigates Arab journalists’ attitudes toward the use of drone technology in Al Arabiya Channel’s coverage of the Gaza War. Utilizing the survey method, data were collected through an online questionnaire distributed via Google Forms to a purposive sample …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AFA24DDI Abstract The study explores the artificial intelligence (AI) divide in Egypt while considering the moderating influence of age/generation. The research compares digital natives born in the digital age vis-à-vis digital immigrants who grew up in less technologically adapted environments. The study uses the UTAUT2 model …