Issue 39, Winter/Spring 2025 http://doi.org/10.70090/AMS.39isma Abstract This study examines the use of digital platforms by a non-state actor during the October 2023–January 2024 war in Gaza, analyzing 369 media outputs produced over a 100-day period. Using a mixed-methods design that combines quantitative content analysis with qualitative thematic coding, the study …
Read More »Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)
Issue 34, summer/fall 2022 https://doi.org/10.70090/GST22PAE Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a …
Read More »Digital and Traditional Media’s Handling of Freedom Issues: A Comparative Study among Egyptian and Saudi Youth (Arabic)
Issue 30, summer/fall 2020 https://doi.org/10.70090/SEMA20SYA Scroll down for the Arabic abstract. Abstract With the expansion of the digital public sphere, tackling freedom issues has been widely transferred from traditional mass media to digital platforms. Based on the constructive approach that demonstrates the recipient’s active ability to give meaning to what …
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