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Amr Assad

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Amr Assad is Assistant Professor of Applied Media, Higher Colleges of Technology, Abu Dhabi, UAE.

The Role of Social Media in Developing Interests in Sports Among Arab Women

Abstract This paper examines the impact of social media in developing Arab women’s interest in sports. A survey questionnaire based on the uses and gratification theory was distributed to 411 Arab women from different age groups, education levels, and employment statuses. In analyzing the results to explore the participants’ motivation …

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