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Tag Archives: Alhurra

Broadcasting and American Public Diplomacy

When Americans became aware that the prestige of the United States after 9/11 had declined seriously in the Arab world, many called for an intensified public diplomacy effort in the Middle East in order to reverse that decline. Reacting to that concern, the Broadcasting Board of Governors, which is responsible …

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Alhurra on the Cairo Street

A heated debate rages within public diplomacy circles over who is watching Alhurra and how the channel is perceived by Arab audiences. Polls commissioned by Alhurra indicate much higher viewership numbers and credibility ratings than those reported in independent surveys conducted by academics and Arab research organizations. In an effort …

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A Second Look at Alhurra: US-Funded Channel Comes of Age on the Front Lines of the ‘Battle for Hearts and Minds’

The nondescript redbrick building housing Alhurra's state-of-the-art television studios lies tucked between offices for Lockheed Martin and Boeing just outside Washington, DC. Although it boasts an arsenal far different from that of its neighbors, the location of the US-funded Arabic satellite channel, at the heart of the military industrial complex, …

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Alhurra—Dialogue with the Deaf

The United States Government's new Arabic-language satellite television channel claims to be bringing something new to the Arab world. The message is impossible to miss, as it is incessantly hyped in the clumsily cued station promos: If you look, you must surely see; a new horizon; a new window on the …

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A New Look to Arab News

There is something very important to be said about competition, especially within the media. With the onslaught of cable and satellite networks in the United States, Americans can easily watch a news story on four or five different channels, to ensure they get a balanced and accurate idea of what …

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