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Abdulrahman Elsamni

Dr. Abdulrahman Elsamni is an Assistant Professor of Marketing Communications in the Faculty of Mass Communication at Ain Shams University in Cairo, Egypt.

Challenging Gender Roles Through Brand Storytelling

Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are Allianz Classics (2015) for Allianz …

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Threat of the Downtrodden: The Framing of Arab Refugees on CNN

After September 11, 2001 Arabs and Muslims became the topic of interest for the global media, drawing attention from news outlets worldwide. Recently, the rise of the Islamic State in Iraq and Syria (ISIS) along with civil wars in the Arab region have forced hundreds of thousands of Arab citizens, particularly from Syria and Iraq, to flee their homelands. The resulting refugee crisis drew substantial attention and debate. Therefore, studying the framing of Arab refugees and asylum seekers in the global media is of notable significance, especially in connection to ISIS, the war on terrorism, and the upheaval in the Middle East.

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