Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are Allianz Classics (2015) for Allianz …
Read More »Countering Counterfeits: The Digital Challenge of Fake News
Abstract This article reviews the most recent academic scholarship and professional literature pertinent to fake news, in order to provide a better understanding of its challenge in the digital era. In so doing, the article outlines fake news phenomenon, its political and financial motives, its impacts on quality journalism, as …
Read More »Social Media Applications in Crisis Management of Natural Disasters: Lessons for the Arab Region
Introduction Throughout history, nations have suffered natural disasters that inflict damage, spread chaos, and claim lives. In contrast to anthropogenic or human-made disasters that are usually limited in scope, a natural disaster can impact a whole country, or even a continent. Earthquakes, volcanoes, floods, landslides, and hurricanes, to name a …
Read More »Threat of the Downtrodden: The Framing of Arab Refugees on CNN
After September 11, 2001 Arabs and Muslims became the topic of interest for the global media, drawing attention from news outlets worldwide. Recently, the rise of the Islamic State in Iraq and Syria (ISIS) along with civil wars in the Arab region have forced hundreds of thousands of Arab citizens, particularly from Syria and Iraq, to flee their homelands. The resulting refugee crisis drew substantial attention and debate. Therefore, studying the framing of Arab refugees and asylum seekers in the global media is of notable significance, especially in connection to ISIS, the war on terrorism, and the upheaval in the Middle East.
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