Abstract The main objective of this paper is to seek an answer to an important research question: Why did some communication campaigns on health and population issues in Egypt succeed, while others failed to make the desired impact on behavior and subsequent outcomes, such as reduced mortality or lower population …
Read More »The Creative Environment of Scientific Content Production on Social Networking Platforms (Arabic)
Scroll down for the Arabic abstract. Social Networking platforms impose new methods of creating audiovisual content, through the use of new technologies; this has also altered the nature of content production and consumption. Social networking platforms represent an ostensibly free, advanced and low-cost space, allowing the curious user to exercise …
Read More »A Critical Analysis of the Dialectic Science-Religion Relationship in Popular Science Show Discourse
Abstract In light of the advancing digital environment and the interest in boosting scientific content published on digital platforms, this paper seeks to define and critically analyze the discourse of popular science shows (henceforth, “PSS”). Considering the fact that religion serves as a major foundational component in the Arab social …
Read More »Transformations and Trends in Science Journalism as Viewed by the Egyptian Media and Scientific Community
Scroll down for the Arabic abstract. The study aims to identify the common perceptions and evaluation of the journalistic and scientific community in Egypt, of current transformations and trends in scientific journalism. The study does so, in order to determine the following: 1) The position of scientific journalism in society; …
Read More »More than Meets the Eye: A Multimodal Approach to Science-Popularizing Discourse and Representation of the ‘Other’ in a Selection of National Geographic Feature Articles
Abstract National Geographic Magazine (NGM) is an American cultural icon renowned for the dissemination of geographic knowledge, the exhilaration of cultural explorations, the popularization of science discourse, and the cultivation of visual imaginaries. Among popular science magazines, its distinctive force in the popular imagination squarely lies in the manipulation and …
Read More »The Role of Egyptian Science YouTube Channels in Promoting Scientific Literacy- An analytical study based on Media Richness Theory (Arabic)
Scroll down for the Arabic abstract. Due to the rapid technological and scientific advances nowadays, the need to improve scientific literacy has become increasingly important for Arab citizens. YouTube is a Web 2.0 video-sharing platform, widely used by ordinary citizens-called “YouTubers”- to increase the public's interest in science and science …
Read More »Applying the Four Models of Science Journalism to the Publics’ Interaction with Coronavirus News
Abstract Since the outbreak of coronavirus, also known as COVID-19, the news has been covering its rapid developments by the minute, while feeding the eager publics the information they seek regarding its origin, health-threats, symptoms, preventative measures, and global impact. It is thus of pressing importance, to track the Egyptian …
Read More »Communicating Science in the New Media Environment: The Advancement of Science Literacy
“Science literacy is the artery through which the solution of tomorrow’s problems will flow” - Neil deGrasse Tyson Abstract Science is the social foundation that encompasses all facets of life, from educating individuals, to allowing them to make informed decisions in their daily lives. Science is ultimately our way of …
Read More »The Earth Turns and the World has Changed: Egyptian and Arab Science Journalism in the Digital Age
Abstract Science journalism in Egypt reflects the way science is taught, perceived and practiced in the country. Online publications cover science and technology in different ways. Yet, all of them rely on translators as most of the science stories are sourced from foreign outlets. This paper looks at how science …
Read More »The Reality and Challenges of Scientific Journalism in the Arab World (Arabic)
Scroll down for the Arabic abstract. Despite its early onset in the Arab world in the nineteenth century, science journalism is, nowadays, facing different challenges that hinder its role in contributing to the sustainable development and prosperity of our society. The main pillars of science journalism are professionalism, accuracy, reliability …
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