Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AMEN24AI Abstract This experimental study investigates the attitudes of journalists towards written content that is generated by artificial intelligence (AI) when compared to human-written journalistic pieces. The methodology utilized a comparative experiment that relied upon four journalists and three AI platforms, which respectively wrote an article …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/BSAN24FN Abstract The rapid proliferation of fake news, misinformation, and disinformation poses a tremendous threat to the integrity of news and media production. This hazard is augmented by the instantaneous capacity to disseminate fallacious content globally with simply a touch of a button. As a result …

Abstract The main objective of this paper is to seek an answer to an important research question: Why did some communication campaigns on health and population issues in Egypt succeed, while others failed to make the desired impact on behavior and subsequent outcomes, such as reduced mortality or lower population …

Scroll down for the Arabic abstract. Social Networking platforms impose new methods of creating audiovisual content, through the use of new technologies; this has also altered the nature of content production and consumption. Social networking platforms represent an ostensibly free, advanced and low-cost space, allowing the curious user to exercise …

Abstract In light of the advancing digital environment and the interest in boosting scientific content published on digital platforms, this paper seeks to define and critically analyze the discourse of popular science shows (henceforth, “PSS”). Considering the fact that religion serves as a major foundational component in the Arab social …

Scroll down for the Arabic abstract. The study aims to identify the common perceptions and evaluation of the journalistic and scientific community in Egypt, of current transformations and trends in scientific journalism. The study does so, in order to determine the following: 1) The position of scientific journalism in society; …

Abstract National Geographic Magazine (NGM) is an American cultural icon renowned for the dissemination of geographic knowledge, the exhilaration of cultural explorations, the popularization of science discourse, and the cultivation of visual imaginaries. Among popular science magazines, its distinctive force in the popular imagination squarely lies in the manipulation and …

Scroll down for the Arabic abstract. Due to the rapid technological and scientific advances nowadays, the need to improve scientific literacy has become increasingly important for Arab citizens. YouTube is a Web 2.0 video-sharing platform, widely used by ordinary citizens-called “YouTubers”- to increase the public's interest in science and science …

Abstract Since the outbreak of coronavirus, also known as COVID-19, the news has been covering its rapid developments by the minute, while feeding the eager publics the information they seek regarding its origin, health-threats, symptoms, preventative measures, and global impact. It is thus of pressing importance, to track the Egyptian …

 “Science literacy is the artery through which the solution of tomorrow’s problems will flow” - Neil deGrasse Tyson Abstract Science is the social foundation that encompasses all facets of life, from educating individuals, to allowing them to make informed decisions in their daily lives. Science is ultimately our way of …