Abstract The main objective of this paper is to seek an answer to an important research question: Why did some communication campaigns on health and population issues in Egypt succeed, while others failed to make the desired impact on behavior and subsequent outcomes, such as reduced mortality or lower population …

Abstract In light of the advancing digital environment and the interest in boosting scientific content published on digital platforms, this paper seeks to define and critically analyze the discourse of popular science shows (henceforth, “PSS”). Considering the fact that religion serves as a major foundational component in the Arab social …