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Ghada Seif Thabet

أستاذ العلاقات العامة المساعد، قسم الاتصال الجماهيري، كلية الآداب والعلوم، جامعة أبي ظبي

مدرس العلاقات العامة، قسم الإعلام، شعبة العلاقات العامة، جامعة المنيا

Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)

Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  descriptive comparative study that adopts …

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