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Peer Reviewed Scholarship

Using Media Literacy Training to Promote the Detection of False Information Online: A Quasi-Experimental Study (Arabic)

Scroll down for Arabic abstract. This study seeks to develop a training program to detect false electronic content based on two learning styles (simultaneous and asynchronous), with the aim of revealing the effectiveness of training in a digital learning environment, and its impact on the development of media literacy skills …

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Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)

Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  descriptive comparative study that adopts …

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User Interaction with Climate Change Visualizations on Social Media (Arabic)

Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual content by tracking the characteristics …

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The Role of Digital Media Platforms in Shaping Awareness among University Youth towards the Ethiopian Al-Nahda Dam Issue (Arabic)

Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was collected by means of an …

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The Effects on User Attention of Using Multimedia Features on Arabic Sports Websites: A Quasi-Experimental Study (Arabic)

Scroll down for Arabic abstract. Multimedia capacity is one of the most important aspects of the website design industry, particularly with respect to sports, which is characterized by a large audience of followers operating on two levels, the method of content production and presentation, and the general appearance of the …

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