Scroll down for Arabic abstract. Deceptive reviews are increasingly prevalent online. Considering existing literature, there are not sufficient research studies that seek to understand the role of deceptive product reviews in affecting acts of online purchasing in the Arab world. This paper attempts to investigate the perception of university youth …
Read More »Reporting on the New Citizen: Towards Constructive Forms of Reporting on Immigrants
Abstract Research indicates that media reporting, particularly on immigrants, depicts them in a stereotypical image. This image is tied to the type of information and voices used in the stories which contribute to the poor quality of news reporting. A key issue driving these negative portrayals is the manner in …
Read More »Employing artificial intelligence to verify and detect fake news: A case study of Al Ekhbariya news channel (Arabic)
Scroll down for Arabic abstract. The primary objective of this study is to identify the use of artificial intelligence (AI) as a mechanism for verification and detection of fake news in the Saudi Al Ekhbariya channel. The study also aims to know the vision of senior channel administration in terms …
Read More »Crime News in a Loyalist Press Environment
Abstract Several laws regulate and influence reporting on crime in the United Arab Emirates, a country in which journalism functions within a Loyalist Press environment. These include elements in the 1980 press law and the recently updated penal code and cybercrimes laws. This legislation can secure the confidentiality of police …
Read More »Using Media Literacy Training to Promote the Detection of False Information Online: A Quasi-Experimental Study (Arabic)
Scroll down for Arabic abstract. This study seeks to develop a training program to detect false electronic content based on two learning styles (simultaneous and asynchronous), with the aim of revealing the effectiveness of training in a digital learning environment, and its impact on the development of media literacy skills …
Read More »Hamas in Cyberspace: Social Media and Forms of Political Expression
Abstract This study examines the digital practices and online discourses of Hamas on Twitter, with a specific focus on the Palinfoen account linked to the Palestinian Information Centre (PIC). The study examines 3,500 tweets related to events in Palestine, which were either tweeted or retweeted by the Palinfoen account. To …
Read More »The Effect of Media Literacy on Misinformation and Deep Fake Video Detection
Abstract Misinformation has become a major problem in virtually all societies. The emergence of deepfake AI technology has only exacerbated issues around misinformation and disinformation. One way to try to limit the negative effects of fake news and false information in a society is media literacy. This study focused on …
Read More »Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)
Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a descriptive comparative study that adopts …
Read More »Media Strategies for Promoting Sustainable Development Goals
Abstract The Agenda 2030 created a global commitment towards achieving the 17 Sustainable Development Goals. This paper examines the strategic communication process that the UN Global Compact Network Lebanon (GCNL) is implementing to foster and spread this mission among stakeholders through the scope of the media and a hybrid approach. …
Read More »User Interaction with Climate Change Visualizations on Social Media (Arabic)
Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual content by tracking the characteristics …
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