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Peer Reviewed Scholarship

Feminist Markers in Contemporary Arabic Songs: Analytical Study of Discourse and Gender (English translation)

CredIt: Ahram Online (english.ahram.org.eg) Singer Dina Elwededi gives a concert at the Fountain Theatre

Abstract This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed approach. This is established through …

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The Participation of Arab Women in the Media Industry and Cultural Diplomacy as a Tool for Geopolitical Public Relations (Arabic)

UN Women, Arab Women , Refugee

Scroll down for Arabic abstract. Media and communication systems play a significant role in shaping international and geopolitical relations. The current study examines the different types of participation by Arab women in the media industry and cultural diplomacy, which serve as a tool for international public relations. Employing critical discourse …

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Arab Women self-presentation in feminist podcasts: An Analytical Study (Arabic)

Scroll down for Arabic abstract. In contrast to the negative stereotypical portrayals of Arab women in traditional media, this study investigates the self-presentation strategies employed by Arab women in feminist podcasts that utilize storytelling. The research adopted a mixed method of narrative analysis and qualitative content analysis, and based on …

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Awareness of Deceptive Product Reviews and its Impact on Purchasing Intentions among University Youth: A Survey Study (Arabic)

Scroll down for Arabic abstract. Deceptive reviews are increasingly prevalent online. Considering existing literature, there are not sufficient research studies that seek to understand the role of deceptive product reviews in affecting acts of online purchasing in the Arab world. This paper attempts to investigate the perception of university youth …

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