Scroll down for Arabic abstract. This study seeks to develop a training program to detect false electronic content based on two learning styles (simultaneous and asynchronous), with the aim of revealing the effectiveness of training in a digital learning environment, and its impact on the development of media literacy skills …
Read More »Hamas in Cyberspace: Social Media and Forms of Political Expression
Abstract This study examines the digital practices and online discourses of Hamas on Twitter, with a specific focus on the Palinfoen account linked to the Palestinian Information Centre (PIC). The study examines 3,500 tweets related to events in Palestine, which were either tweeted or retweeted by the Palinfoen account. To …
Read More »The Effect of Media Literacy on Misinformation and Deep Fake Video Detection
Abstract Misinformation has become a major problem in virtually all societies. The emergence of deepfake AI technology has only exacerbated issues around misinformation and disinformation. One way to try to limit the negative effects of fake news and false information in a society is media literacy. This study focused on …
Read More »Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)
Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a descriptive comparative study that adopts …
Read More »Media Strategies for Promoting Sustainable Development Goals
Abstract The Agenda 2030 created a global commitment towards achieving the 17 Sustainable Development Goals. This paper examines the strategic communication process that the UN Global Compact Network Lebanon (GCNL) is implementing to foster and spread this mission among stakeholders through the scope of the media and a hybrid approach. …
Read More »User Interaction with Climate Change Visualizations on Social Media (Arabic)
Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual content by tracking the characteristics …
Read More »Framing Climate Change on TV News Websites: A Study of Nile News, Sky News Arabia, and CGTN Arabic
Abstract The issue of climate change has imposed itself on the news media's agenda, especially after the United States' decision to abandon and then return to the 2015 Paris Climate Accord. The current study focuses on climate change framing on TV news websites; namely, Nile News, Sky News Arabia, and …
Read More »The Role of Digital Media Platforms in Shaping Awareness among University Youth towards the Ethiopian Al-Nahda Dam Issue (Arabic)
Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was collected by means of an …
Read More »The Effects on User Attention of Using Multimedia Features on Arabic Sports Websites: A Quasi-Experimental Study (Arabic)
Scroll down for Arabic abstract. Multimedia capacity is one of the most important aspects of the website design industry, particularly with respect to sports, which is characterized by a large audience of followers operating on two levels, the method of content production and presentation, and the general appearance of the …
Read More »The Effects of Video Games on Digital Generations and their Relationship to the Concept of Social Isolation (Arabic)
Scroll down for Arabic abstract. The study aims to identify the impact of electronic video games on different categories of digital generations (Generations X, Y, Z, and Alpha) and their relationship to social isolation. The study used a survey tool on a sample of 237 individuals. Results showed a significant …
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