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Peer Reviewed Scholarship

Impact of US Drama Binge-Watching in the Emirates: Third-Person Effect and Cultural Self-Conceptual

Abstract The study investigates respondents’ perception of the negative effects of US drama binge-watching on their cultural values as compared with its perceived effects on the cultural values of others. The study helps in understanding the extent to which Arab residents in the United Arab Emirates (UAE) perceive media’s imperialist …

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Factors Influencing Public Attitudes toward Paid Online Newspaper Subscriptions- A Field Study (Arabic)

Scroll down for the Arabic abstract. Abstract Despite the implementation of new business models in several Western media organizations, most Arab newspapers have not yet explored these models, and little is known about public attitudes towards their willingness to pay for online news. The study sought to identify factors that …

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Digital and Traditional Media’s Handling of Freedom Issues: A Comparative Study among Egyptian and Saudi Youth (Arabic)

Scroll down for the Arabic abstract. Abstract With the expansion of the digital public sphere, tackling freedom issues has been widely transferred from traditional mass media to digital platforms. Based on the constructive approach that demonstrates the recipient’s active ability to give meaning to what he/she is exposed to, and …

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Virtual Brand Communities: Engagement Profiles and Typology

Abstract Within the prevalent digital communication era, users have utilized digital connectivity to form social aggregations and virtual communities (VC) with unique features.  Recently, millions of internet users have joined one or more brand virtual communities to serve their communication, knowledge-seeking, entertainment, and self-fulfillment needs. Virtual communities represent different contexts, …

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The Effect of using Artificial Intelligence Technologies in Presenting News Stories in Virtual Reality Immersive Experiences (Arabic)

Scroll down for the Arabic abstract. Abstract This study aims at uncovering the effect of using artificial intelligence (AI) techniques on two levels of virtual reality (360° video and immersive 3D) while presenting news stories in recipients’ immersive experiences. To achieve this goal, a field experiment was designed to collect …

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Gender and Issues of Digital Identity among Arab Women: An Ethnographic Study of a Sample of Facebook Users in Algeria (Arabic)

الجندر ومشكلات الهوية الرقمية للمرأة العربية: دراسة إثنوغرافية على عينة من مستخدمات شبكة الفيسبوك بالجزائر تستهدف الدراسة التعرف على تمثلات الهوية الرقمية للمرأة الجزائرية، وإلى أي مدى توجد تحديات تواجه المرأة أثناء تقديمها لهويتها الرقمية عبر شبكة الفيسبوك، وما حدود العلاقة بين الهوية الرقمية والالتزام الجندري من وجهة نظر المرأة …

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Analyzing Journalist Perceptions of Democracy and State Corruption: The Case of Iraq

Abstract The aim of this paper is to explore Iraqi journalists' perceptions of state corruption and democracy in order to deepen the understanding of the journalist’s role in democratic participation. Survey interviews were conducted ona sample of Iraqi journalists, using the theory of participatory democracy to design the instrument. The …

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