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القسم العربى

Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)

Issue 34, summer/fall 2022 https://doi.org/10.70090/GST22PAE Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a  …

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User Interaction with Climate Change Visualizations on Social Media (Arabic)

Issue 34, summer/fall 2022 https://doi.org/10.70090/SM22UICC Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual …

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The Role of Digital Media Platforms in Shaping Awareness among University Youth towards the Ethiopian Al-Nahda Dam Issue (Arabic)

Issue 34, summer/fall 2022 https://doi.org/10.70090/SAHM22DM Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was …

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Digitalism, Capitalism, and Contemporary Transformations in Academic Work: An Evaluative Study of Risks and Opportunities (Arabic)

Issue 30, summer/fall 2020 https://doi.org/10.70090/ASFS29DC   Scroll down for the Arabic abstract. Modern universities have always been an embedded part of capitalism in political, economic, and cultural terms. Situated in this economic and political context, this study's overall task was to analyze and evaluate the critical literature reviews that have …

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The Impact of Social Networking Site Use on Social Capital and Happiness: A Field Study of Arab and Non-Arab Residents in the UAE (Arabic)

Issue 30, summer/fall 2020 https://doi.org/10.70090/SOA29SCH Scroll down for the Arabic abstract. As social networking sites (SNSs) grow in size across the United Arab Emirates, they are increasingly utilized as avenues for social partnership and sustainable development. These networks are also used as a means of creating social cohesion among the …

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The Relationship Between Internet Use among Young Yemenis and their Awareness of Electronic Rumors about Current Events (Arabic)

Issue 30, summer/fall 2020 https://doi.org/10.70090/NAE29IUY Scroll down for the Arabic abstract. This study aimed to investigate the relationship between the use of internet applications by young people in Yemen and their level of awareness of electronic rumors about current events and conflict in the country. To achieve this objective, the …

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Attitudes Towards Occupational Safety Among Young Photojournalists: A Survey of Journalists Operating in Gaza (Arabic)

Issue 26, summer/fall 2018 https://doi.org/10.70090/MST18OSP Scroll down for the Arabic abstract. Because of the areas many journalists work that have been identified as dangerous physically, professionally, and personally, the subject of journalists' safety has been of great interest in recent years. Within this context, some institutions have established professional safety …

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