Abstract Misinformation has become a major problem in virtually all societies. The emergence of deepfake AI technology has only exacerbated issues around misinformation and disinformation. One way to try to limit the negative effects of fake news and false information in a society is media literacy. This study focused on …
Read More »The Interaction of University Youth with Fake News and its Circulation on Social Media (Arabic)
Scroll down for Arabic abstract. The current study is a descriptive study aimed at identifying the extent to which university youth interact with fake news published on social media as well as their role in circulating or limiting its publication. The study used media survey methodology and deployed a questionnaire …
Read More »Alternative Media and Investigative Journalism in Lebanon
Numerous alternative digital media outlets have been emerging recently in Lebanon in response to the country’s established traditional media that is highly partisan with editorial agendas often serving the Lebanese political and economic elites. Many of these outlets have been launched initially by independent researchers or civil society activists with …
Read More »How to Report on Climate Change
On November 2, 2022, Arab Media & Society held a virtual panel discussion entitled “Reporting on Climate Change.” The panel featured a diverse group of speakers, including journalists, communicators, and educators working in the area of climate journalism and communication. The panel, hosted just days ahead of the opening of …
Read More »Evaluation of Marketing Public Relations (MPR) Criteria on Digital Platforms to Build Public Awareness of Environmental Issues and Climate Change: A Case Study of Arab Governmental Initiatives (Arabic)
Scroll down for Arabic abstract. The study analyzes a purposive sample of digital platforms of governmental initiatives used for building public awareness of environmental issues and climate change in three Arab countries (Egypt, UAE, Saudi Arabia) to evaluate marketing public relations criteria. It is a descriptive comparative study that adopts …
Read More »Media Strategies for Promoting Sustainable Development Goals
Abstract The Agenda 2030 created a global commitment towards achieving the 17 Sustainable Development Goals. This paper examines the strategic communication process that the UN Global Compact Network Lebanon (GCNL) is implementing to foster and spread this mission among stakeholders through the scope of the media and a hybrid approach. …
Read More »Role of World Cup Soccer in Healing the Gulf Region: Zeal of Qatar’s Sport Diplomacy and Soft Power
Abstract The study discusses the importance of the Qatar World Cup in 2022 and its implications for Gulf area relations in terms of sports diplomacy and soft power influence. This research employs a descriptive-analytic technique. Descriptive literature reviews synthesize individual studies and discuss the research procedures and findings of referenced …
Read More »User Interaction with Climate Change Visualizations on Social Media (Arabic)
Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual content by tracking the characteristics …
Read More »Framing Climate Change on TV News Websites: A Study of Nile News, Sky News Arabia, and CGTN Arabic
Abstract The issue of climate change has imposed itself on the news media's agenda, especially after the United States' decision to abandon and then return to the 2015 Paris Climate Accord. The current study focuses on climate change framing on TV news websites; namely, Nile News, Sky News Arabia, and …
Read More »The Role of Digital Media Platforms in Shaping Awareness among University Youth towards the Ethiopian Al-Nahda Dam Issue (Arabic)
Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was collected by means of an …
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