Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/ON24CTJJ Abstract Artificial intelligence (AI) is a tremendous technological advancement that impacts journalism. The expansion of AI throughout the news industry could help manage routine tasks traditionally performed by journalists, which unburdens journalists from mundane tasks and allows them to reallocate their time to other novel …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/EOA24UCA Abstract This study examines the impact that promotional chatbot advertisements have on the behavioral response of users.  The study relied on a survey approach, which was achieved via a questionnaire that was distributed to a deliberate sample of four hundred individuals who interacted electronically with …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AMEN24AI Abstract This experimental study investigates the attitudes of journalists towards written content that is generated by artificial intelligence (AI) when compared to human-written journalistic pieces. The methodology utilized a comparative experiment that relied upon four journalists and three AI platforms, which respectively wrote an article …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24UAIT Abstract The study examines the impact of Artificial Intelligence (AI) techniques (e.g., chatbots, targeting ads, data analysis, marketing automation, etc.) on an online store’s brand equity, which includes components of brand awareness, brand image, brand association, perceived quality of the brand, and brand loyalty. The …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/BSAN24FN Abstract The rapid proliferation of fake news, misinformation, and disinformation poses a tremendous threat to the integrity of news and media production. This hazard is augmented by the instantaneous capacity to disseminate fallacious content globally with simply a touch of a button. As a result …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/CN24EMND Abstract   Tunisia’s Jasmine Revolution facilitated the development of the nation’s first press freedoms. The success of the 2011 revolution is often attributed to social media, which played an influential role as a means of catalyzing resistance and communicating atrocities. However, social media was also used as …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/TI24AIS5 Abstract The phenomenon of alienation, which is widely examined in both specialized and general studies, has seen a decline in its conceptual clarity and usage in recent times. Meanwhile, a new paradigm known as Society 5.0 has emerged, which coincides with the technological surge in …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SN24AIAT Abstract In the past decade, artificial intelligence (AI) has rapidly developed and proliferated. This growth is revolutionizing business and commerce, as well as how individuals interact. The industry of media, which encompasses broadcasting, advertising, entertainment, and journalism, has been impacted by this novel and revolutionary …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/ACMB24ME Introduction The implementation of artificial intelligence (AI) into our daily lives is rapidly spreading. AI systems are now capable of handling multiple tasks, making decisions, as well as managing work that was previously the domain of skilled experts. The rapid propagation of AI has led …