Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24RVSP Abstract The integration of artificial intelligence (AI) into media has rendered it crucial to comprehend public acceptance of this technology. The four comprehensive models developed and tested in this research employ structural equation modelling, which offers a thorough analysis of the factors influencing public acceptance …
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Examining AI Integration by Audio-Visual Media Platforms in Oman: A Qualitative Analysis of Media Professionals’ Perspectives
Issue 37, Winter/Spring 2024 https://doi.org/10.70090/ES24EAII Abstract This study aims to understand the perspectives and experiences regarding AI adoption in the daily work of Omani media professionals. This research, which explores the prospects, pitfalls, and consequences of AI integration in media production and distribution within Oman, focuses on those involved in …
Read More »Consumers’ Motivations for Using E-Retail Applications Supported by AI Technologies and Their Impact on Their Purchasing Intentions: A Survey Study on a Sample of Consumers in the UAE (Arabic)
Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …
Read More »Contemporary Tasks for Jordanian Journalists in the Era of Artificial Intelligence
Issue 37, Winter/Spring 2024 https://doi.org/10.70090/ON24CTJJ Abstract Artificial intelligence (AI) is a tremendous technological advancement that impacts journalism. The expansion of AI throughout the news industry could help manage routine tasks traditionally performed by journalists, which unburdens journalists from mundane tasks and allows them to reallocate their time to other novel …
Read More »Role of World Cup Soccer in Healing the Gulf Region: Zeal of Qatar’s Sport Diplomacy and Soft Power
Abstract The study discusses the importance of the Qatar World Cup in 2022 and its implications for Gulf area relations in terms of sports diplomacy and soft power influence. This research employs a descriptive-analytic technique. Descriptive literature reviews synthesize individual studies and discuss the research procedures and findings of referenced …
Read More »COVID-19 Crisis Communication: The Strategic Use of Instagram Messages by the Bahraini Ministry of Health in Light of the Crisis and Emergency Risk Communication Model (CERC)
Abstract While social media is being increasingly used for health crisis communication, few studies, especially in the Arab region, have examined how it can improve strategic communication during various phases of any health crisis. The Crisis and Emergency Risk Communication (CERC) model is one of the frameworks that focus on …
Read More »The Impact of Social Media on Arab Health Risk Perception during COVID-19
Abstract During the pandemic, social media became a repository for information obtained through official pages of governments in charge. Official and unofficial news sources occasionally featured false or misleading news.This study focuses on Arab audiences from the MENA region, aiming to investigate their social media usage, reliance, and impact during …
Read More »A Critical Content Analysis of Kuwaiti TV Shows and Plays on Disability Representations
Abstract There is a dearth of disability literature in the Arab world, especially studies related to the cultural representation of disabled people in the media. This article provides a historical overview of television and theatre in Kuwait, an exploration of different disability perspectives such as the individual and the social …
Read More »Book Review | Routledge Handbook on Arab Media
First Edition - Edited By Noureddine Miladi, Noha Mellor (Routledge, 2020) The Routledge Handbook on Arab Media is an encyclopedic depiction of the history, roles, models of ownership, and regulations of print, broadcast, and online media in 20 Arab countries out of the 22 Arab countries represented in the Arab …
Read More »COVID-19 Pandemic and Diffusion of Fake News through Social Media in the Arab World
Abstract Social media platforms are among the most widely used sources of information in the world. During the COVID-19 Pandemic, the public needs access to timely and reliable information about the disease symptoms and their prevention. Thus, this study aims to determine the respondents’ perception of their trust level in …
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