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More than Meets the Eye: A Multimodal Approach to Science-Popularizing Discourse and Representation of the ‘Other’ in a Selection of National Geographic Feature Articles

Abstract National Geographic Magazine (NGM) is an American cultural icon renowned for the dissemination of geographic knowledge, the exhilaration of cultural explorations, the popularization of science discourse, and the cultivation of visual imaginaries. Among popular science magazines, its distinctive force in the popular imagination squarely lies in the manipulation and …

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