“I’ll See You on Zoom!” International Educators’ Perceptions of Online Teaching Amid, and Beyond, Covid-19

Abstract When the COVID-19 pandemic swept the world in 2020, it affected every aspect of life, including education. The spread of this pandemic compelled the world to shift from traditional classroom education to online learning. This exploratory qualitative research study investigates the critical and timely topic of the sudden transition …

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Daesh and the Power of Media and Message

Abstract This paper, as a part of an on-going research project, examines Daesh's media (2014-2017) and seeks to provide a deeper understanding of how Daesh spreads its messages. It focuses on the importance of media as one of the main factors behind Daesh’s power. It also demonstrates that in order …

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Impact of US Drama Binge-Watching in the Emirates: Third-Person Effect and Cultural Self-Conceptual

Abstract The study investigates respondents’ perception of the negative effects of US drama binge-watching on their cultural values as compared with its perceived effects on the cultural values of others. The study helps in understanding the extent to which Arab residents in the United Arab Emirates (UAE) perceive media’s imperialist …

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Freedom Issues Management in Digital and Traditional Media Platforms: A Comparative Study among Egyptian and Saudi Youth (Arabic)

Scroll down for the Arabic abstract. Abstract With the expansion of the digital public sphere, tackling freedom issues has been widely transferred from traditional mass media to digital platforms. Based on the constructive approach that demonstrates the recipient’s active ability to give meaning to what he/she is exposed to, and …

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Virtual Brand Communities: Engagement Profiles and Typology

Abstract Within the prevalent digital communication era, users have utilized digital connectivity to form social aggregations and virtual communities (VC) with unique features.  Recently, millions of internet users have joined one or more brand virtual communities to serve their communication, knowledge-seeking, entertainment, and self-fulfillment needs. Virtual communities represent different contexts, …

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The Effect of using Artificial Intelligence Technologies in Presenting News Stories in Virtual Reality Immersive Experiences (Arabic)

Scroll down for the Arabic abstract. Abstract This study aims at uncovering the effect of using artificial intelligence (AI) techniques on two levels of virtual reality (360° video and immersive 3D) while presenting news stories in recipients’ immersive experiences. To achieve this goal, a field experiment was designed to collect …

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