Abstract The advent and proliferation of digital technology, particularly social media, has provided a potential voice to voiceless people. This capacity enables public shaming of sexual perpetrators as evinced via public accusations leveled against celebrities regarding sexual harassment, which resulted in some celebrities losing work and suffering financially. Similar social …

Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are Allianz Classics (2015) for Allianz …

Scroll down for Arabic abstract. This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed approach. …

Abstract This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed approach. This is established through …

Abstract For over five decades, scholars have examined depictions of women and men in advertising and media, including the analysis of stereotypes, cultural implications, and social consequences. This research aims to analyze the relationship between target audience characteristics, such as gender and socioeconomic class, and the portrayal of women in …

Dr. Sahar Khamis interviewed Dr. Nevine El-Nossery regarding her new book titled Arab Women’s Revolutionary Art: Between Singularities and Multitudes, which explore the ways women in the contemporary MENA region (Middle East and North Africa) have re-imagined revolutionary discourses—through creativity and collective action—as a means of resistance. Sahar: Please provide a brief synopsis of …

In our information-driven society, individuals increasingly consume news instantly via online platforms, including news websites, social media, blogs, and forums. In particular, social media platforms have become fertile ground for the proliferation of fake news, where false information is produced and widely disseminated, often from untraceable IP addresses (Shae and …

Abstract Misinformation has become a major problem in virtually all societies. The emergence of deepfake AI technology has only exacerbated issues around misinformation and disinformation. One way to try to limit the negative effects of fake news and false information in a society is media literacy. This study focused on …

Scroll down for Arabic abstract. The study seeks to determine the role of digital media in shaping awareness among Egyptian university students regarding the Al-Nahda Dam issue. The study uses a purposive sample of 400 students at Cairo and Suez universities and the data was collected by means of an …

Scroll down for Arabic abstract. This study seeks to contribute to mediated out-group threat research by examining the consequences of exposure to news coverage depicting the Al-Nahda Dam crisis between Egypt and Ethiopia. It examines Egyptian feelings of collective insecurity and the role of group-based affect and group identity when …