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The Role of Social Media in Developing Interests in Sports Among Arab Women

Abstract This paper examines the impact of social media in developing Arab women’s interest in sports. A survey questionnaire based on the uses and gratification theory was distributed to 411 Arab women from different age groups, education levels, and employment statuses. In analyzing the results to explore the participants’ motivation …

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Book Review | Routledge Handbook on Arab Media

First Edition - Edited By Noureddine Miladi, Noha Mellor (Routledge, 2020) The Routledge Handbook on Arab Media is an encyclopedic depiction of the history, roles, models of ownership, and regulations of print, broadcast, and online media in 20 Arab countries out of the 22 Arab countries represented in the Arab …

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“I’ll See You on Zoom!” International Educators’ Perceptions of Online Teaching Amid, and Beyond, Covid-19

Abstract When the COVID-19 pandemic swept the world in 2020, it affected every aspect of life, including education. The spread of this pandemic compelled the world to shift from traditional classroom education to online learning. This exploratory qualitative research study investigates the critical and timely topic of the sudden transition …

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Factors Influencing Public Attitudes toward Paid Online Newspaper Subscriptions- A Field Study (Arabic)

Scroll down for the Arabic abstract. Abstract Despite the implementation of new business models in several Western media organizations, most Arab newspapers have not yet explored these models, and little is known about public attitudes towards their willingness to pay for online news. The study sought to identify factors that …

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From Peers to Professionals: Regulating Influencer Marketing in the United Arab Emirates

Introduction In their work on the regulation of social media influencers, Catalina Goanta and Sofia Ranchordás noted that the topic’s complexities involve, among other things, rethinking “the distinction between peers and professionals” (2019, 14). The United Arab Emirates in 2018 addressed this issue by essentially professionalizing what had previously often …

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The Impact of Social Networking Site Use on Social Capital and Happiness: A Field Study of Arab and Non-Arab Residents in the UAE (Arabic)

Scroll down for the Arabic abstract. As social networking sites (SNSs) grow in size across the United Arab Emirates, they are increasingly utilized as avenues for social partnership and sustainable development. These networks are also used as a means of creating social cohesion among the country’s residents. This is achieved …

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